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Generating more foot traffic with signage is an age-old business strategy that has been used by companies of all sizes to reach potential customers. There are two key types of signage you should consider when increasing foot traffic – indoor and outdoor signage. Indoor signage can be incredibly effective in drawing the attention of people who are already inside the store or building. By placing signs near the entrance or at particular points throughout your establishment, you can create a memorable atmosphere that will catch the eye of passersby and encourage them to enter and explore further.
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