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The world of import and export can be exciting, filled with the potential to connect with businesses and customers across the globe.

But before you jump into shipping containers and international trade shows, there’s one crucial step: identifying your target audience.
Think of it like archery. You wouldn’t aim for a general area in the distance and hope to hit the bullseye.

In import/export, your target audience is the bullseye. By understanding who you’re trying to reach you can tailor your approach to effectively connect and build successful business relationships.
So how do you sharpen your aim and identify your ideal import/export customer? Here are some key tips:






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